Driving 300% Revenue Growth in 3 Months.
A premium New Zealand wellness brand operating across the UK and European markets approached me to lead their D2C marketing and growth strategy. With a loyal niche customer base and high-quality products, the business had strong potential - but lacked a clear roadmap to scale ecommerce revenue and expand market reach.
The brief was to deliver rapid, measurable growth while establishing a brand presence that could compete in an increasingly saturated market.
Services
Fractional Leadership | Ecommerce | Social and Content | Email
Industry
D2C | Wellness | Food
Approach.
As fractional marketing lead, I began by aligning key business objectives with a streamlined growth plan, focusing on conversion optimisation, digital channel expansion, and targeted customer acquisition. We redefined target customer profiles to tap into non-traditional audiences and uncover new growth segments beyond the brand’s existing base. We repositioned the brand with sharper storytelling and a more distinct visual identity across digital channels. Simultaneously, I worked to expand retail and marketplace presence, opening new revenue streams and increasing product visibility across the UK and EU.
Highlights.
3x increase in D2C revenue in under 90 days
Successfully launched into major retail and online marketplaces across Europe
Developed a cohesive brand presence across ecommerce, social, and retail touchpoints
Strengthened digital marketing foundations to support long-term scalability
Solution.
Growth Acceleration
Delivered a focused D2C growth strategy that achieved a 300% uplift in ecommerce revenue within three months.
Launched new sales channels including Amazon Europe and Ocado to diversify revenue and increase brand visibility.
Brand Development
Refined visual identity and messaging to strengthen differentiation in the wellness space.
Led creative development of product storytelling across digital, email, and in-store materials.
Performance Marketing & Campaigns
Ran data-driven paid media campaigns and influencer activations to drive traffic and awareness.
Delivered full-funnel marketing campaigns aligned with seasonal trends and wellness moments to boost conversions.
Ecommerce & Analytics
Owned end-to-end ecommerce performance, including CRO, UX improvements, and KPI tracking.
Implemented multi-market messaging tailored to UK and Nordic customer segments.
“Gemma made an immediate impact, delivering an increase in our ecommerce revenue within just three months. Her ability to balance strategic thinking with hands-on execution was exactly what we needed to scale quickly. Beyond the results, she brought clarity, structure, and real energy to the business. We were so impressed, we went on to bring Gemma in to support several of our other ventures on a fractional basis”
- Paul, Managing Director
*Brand name confidential, as some clients prefer to maintain discretion around the use of fractional leadership support.